Email marketing is an incredibly powerful tool for connecting with potential customers, current clients, and all other individuals engaged with your company. It’s accessible, easy-to-use (for you and your audience) and offers valuable insights to your audience’s behavior. As effective as this form of communication is, the truth is that it’s only valuable if the recipient not only opens the

Have you ever landed on a website and immediately felt captivated? The imagery was impressive, the copy personable, and somehow the overall design just seemed to pull you in and catch your attention. Websites such as these feel polished, balanced, and somehow just right. That’s the magic of a well-chosen color palette and why it’s essential that you understand how

Portland, OR has long been celebrated for its vibrant small business community, but recent economic challenges have taken their toll. From population decline and rising costs to reputational concerns, many local businesses are struggling to stay afloat. While some issues like housing affordability and safety are beyond the control of small business owners, there are still ways to adapt. By

Building a website is no small feat. It’s a complex project that requires thoughtful planning, skilled execution, and, of course, time. Whether you’re starting from scratch or making simple upgrades, don’t forget about mobile optimization. This is crucial for your business because mobile users are currently dominating the web. According to Kinsta, 55% of worldwide online traffic happens from a

The truth about today’s digital landscape is the more visitors you attract to your website the more opportunities you have. That being said, not all traffic is created equal. Today we’re discussing the powerhouse of long-term, sustainable growth online- organic traffic. Whether you’re just getting started in marketing your business online or just looking to refine your approach, this overview

In today’s fast-paced digital world, businesses have to constantly be implementing initiatives to reach their target audience and drive more people to their brand. With so many competitors on the market, grabbing and keeping attention is only going to become harder. A crucial tool you need to organize and streamline these efforts is a digital marketing funnel.  We dive into

One of the most frustrating things in business can be experiencing a growth plateau. After a while, it can start to feel like you’re putting in the same amount of work yet your business isn’t moving forward. How do you move past this? There are 6 key areas we recommend prioritizing as part of your business growth strategy that can

The end and beginning of each quarter is a prime time to refocus on the whole reason you’re setting up your business online in the first place – getting conversions. It’s easy to get caught up in trying to have the trendiest, most flashy online presence. But at the end of the day if you want to maximize the amount

Tell me if this is you: You keep coming up with killer campaign ideas that keep slipping through the cracks. The business is doing well but you still feel like there’s a huge audience you’re missing out on. You’ve set ambitious goals but no matter what you do you just can’t seem to meet them. Does this sound familiar? It

Do you ever feel like you’re going crazy doing everything you can to market your business, yet you’re still not reaching the right audience online? That’s probably a sign that your digital marketing plan is overdue for a serious upgrade. Here’s the bottom line: Successfully growing your business online depends on making your digital footprint on the path where it