What is marketing? Is it posting your product on a billboard? Going door to door handing out samples? Making videos for TikTok? Is it simply just branding, or could it be something much bigger? Honestly, it’s all of the above. If you’ve ever felt confused about what marketing actually is, you’re not alone. With so many ways to promote a

We need to address an uncomfortable reality: literacy in America is declining, and as business owners, are contributing to the problem. I’ll be the first to admit it, my own team has been told to reduce the reading level of our marketing content to an 8th grade standard. Sometimes even 6th. If you’re in marketing, you’ve likely heard the same

Most businesses think they know exactly who they’re up against. But in reality, your competitors might not be who you think they are. You might say, “We sell supplements, so our competitors are other supplement brands.” In 2025, the landscape of competition is broader (and blurrier) than ever. It’s no longer just competing with similar products. You’re competing with DIY

Of all the pages on your website, your sales page is hands-down going to be your MVP. Sure, your home page, product pages, landing pages all play important roles. But none of them are as focused or strategic as a sales page. Think of it like this: A sales page is your dream 24/7 salesperson. One that never sleeps, never

You launched a new sales page a month ago but you aren’t getting the results you’d hoped for. Ideally your team suggests changes to the copy, new images, or simplify your forms. The issue is which one to go with and how will you know what changes made a difference? The simple answer: Split Testing. The in depth answer: Split

You’d be surprised how many business owners we’ve talked with that don’t know what a buyer persona is. Honestly, it’s understandable. There are so many terms like “target customer”, “ideal customer”, “customer profile”, “marketing audience”, “target market” floating around that it’s easy to see why people use them interchangeably with “buyer personas”. The truth is while all of these words

Your website isn’t just a page of information, it’s your 24/7 sales tool. If it’s outdated, slow or hard to navigate you’re missing out on a ton of sales and ultimately business growth! If you’ve been struggling to attract new leads/drive more conversions, it’s time to consider a website redesign. Today’s business world is more competitive than ever, and your

Imagine having the ability to personally connect with promising sales leads while simultaneously cross-selling products to existing customers while ALSO promoting new offers to your audience (all without having to lift a finger!) This type of productivity sounds like a dream but we promise it’s possible! This is the power of implementing 2025 email marketing best practices. Despite the rise

Let’s talk about a topic that’s incredibly important for setting up your business for long-term success: web development services. Web development services are like the foundation of a house for your business. When done strategically (and through expert developers), you can set up your website to be able to seamlessly integrate new features, designs, and functionalities as your business grows.

Businesses pour millions of dollars into paid ads through their ads agency. Yet, upwards of 50% of digital ad spend is wasted due to poor targeting, bad keywords, and unoptimized accounts (Forrester). What if HALF your ad spend is disappearing because of avoidable mistakes your ads agency is making? Today, we’ll expose the biggest mistakes ad agencies make, how they’re