Discover Why the Words on Your Website Might Be Hurting Your Profits (and what to do about it)
What if you could increase your business’s revenue by 30% just by utilizing a conversion copywriter?
It’s a simple technique that 44% of businesses use.
More than HALF of businesses are missing out on this easy revenue.
It all comes down to copywriting.
According to an analysis by Unbounce, copywriting on a landing page can increase conversion rates by up to 30%. In fact, we’ve seen it double the revenue for our clients.
What Is a Conversion Copywriter?
You might’ve heard it called by different names:
- Sales Page Copywriter
- Direct Response Copywriter
- Sales Funnel Copywriting
- Persuasive Writing
At its core, it all comes down to one thing…
The words your business uses.
Copy can refer to the text on your website, ads, billboards, video scripts, social media, etc.
But conversion copy isn’t just fluff, it’s pure strategy. Every word serves a purpose:
- To grab attention
- To speak directly to your audiences’ problems
- To guide them toward a solution (spoiler alert: it’s your product or service)
- To sell the reader on how your solution will let them experience a dream state
Think of a conversion copywriter as the architect behind your website’s words, your sales funnel, or that ad that makes you go, “I need that!” They can tailor the message to your ideal audience through data driven customer research, making it almost impossible for them to say no.
The best part?
You can measure exactly how well it works.
With tools like convert.com you can pit your different headlines against each other and see which one results in more conversion and revenue. You may know this as Conversion Rate Optimization or CRO and it goes hand in hand with copywriting. Same with A/B testing or split testing.
If you’re still winging it with generic copy, you’re leaving serious money on the table.
Why is paying a copywriter worth it?
“A big reason so many businesses compete on price is because they can’t prove what value they offer, so they’re stuck with the one selling point that’s a breeze to communicate: cheapness.” – Mish Slade
If you want to charge more for what you offer, increase your margins, and grow your business, you need a professional copywriter.
The ROI speaks for itself.
Unlike guesswork, conversion copywriting lets you see exactly how much more revenue each tweak on your page is generating. This lets us tackle one of the biggest challenges online: low conversion rates.
💡Did you know the global average conversion rate is around 3.6%? That means for every 100 visitors to your site, only 3 to 4 people are taking action.
And it’s getting harder. Attention spans are shrinking, competition is fierce, and everyone’s fighting to steal your audience’s focus. Improving your conversion rates is one of the most impactful ways to grow your revenue. And it doesn’t require crazy amounts of traffic, just better words.
Simply using the word “you” in marketing messages can increase conversions by up to 47%.
Likewise, using the word “because” in a persuasive manner can increase conversion by over 60%.
One of the most impactful ways to improve copy is using the voice of customers in your messaging. Language and words are extremely powerful. As more companies and small businesses rely on faceless, generic branding, the words we use carry a profound impact.
On top of this, as more people turn to AI tools for writing the words we see online, copy is becoming increasingly artificial.
Why You Need Sales Funnel Copywriting to Scale Your Business
Right now 57% of online web based text is AI-generated or AI assisted.
Experts predict that by 2026 90% of online content will be AI generated.
As this continues, AI writing gets worse, gets more repetitive, and eventually, the snake begins to eat its own tale. These large language models are beginning to use AI generated text to write more AI generated text. This is already happening and it’s why AI companies are hiring copywriters to train these models.
It’s extremely easy to spot AI-generated copy online. Companies are out here using it in droves without even editing or proofreading. Phrases like it’s not about X, it’s about Y, or overuse of colons and semi-colons.
AI models also overuse certain words like elevate, comprehensive, empower, and so on and so forth. AI is changing the dynamics of human language. If everyone’s marketing and brand messages sound the same they all start to drown out. AI tools can be extremely helpful but the output is only as good as the input.
To get good output you have to put in good human written content first. Then your output will have to be extremely edited, revised, and polished. Except sometimes the polish requires unpolishing.
Complex sentences, words, and overly perfect grammar can actually decrease your conversions.
People inherently respond better to human writing.
Case Studies – Conversion Copy in Action
Take a quick look at how copywriting work from Mintun Media has Impacted real businesses:
What These Copywriting Case Studies Prove:
- Persona-Driven Copy Wins: Understanding the pain points and desires of your target audience is the key to high converting copy.
- CRO Maximizes Impact: Split testing and sales funnel optimization ensure every word on your page works harder.
- Realism Beats Generic: Human-first, benefit-oriented copy cuts through the noise and drives real results.
Are you ready to see similar results for your business?
Invest in a professional conversion copywriter. It’s worth the investment and pays for itself. You’ll be amazed at what expertly crafted words can do for your bottom line. If you want more expert tips on how to improve your copy or how to choose a copywriter, leave a comment on this blog and let us know!
The True Impact of a Conversion Copywriter
Investing in conversion copywriting is all about getting better results through better use of words. Every percent you increase your conversions is more revenue for your business.
What would doubling your revenue do to your business?
Let us know in the comments below.
Ready to take your sales to the next level?
Book a meeting with us today. We can show you exactly what a copywriter can do for your business. If we’re a good fit, we can look at partnering you with a professional copywriter from our agency.
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