The truth about today’s digital landscape is the more visitors you attract to your website the more opportunities you have. That being said, not all traffic is created equal. Today we’re discussing the powerhouse of long-term, sustainable growth online- organic traffic.
Whether you’re just getting started in marketing your business online or just looking to refine your approach, this overview will give you what you need to increase your website’s visibility.
What is Organic Traffic?
Organic traffic refers to the visitors who land on your website from unpaid sources, mainly search engines. Basically, these visitors are the people who turn to a search engine (google, yahoo, safari, etc.) for help finding a specific product or service. This type of traffic will be one of your main sources of traffic, so it’s important to always be trying to improve your website’s visibility on search engines.
According to Laire Digital, these are the main sources of website traffic:
- Search: 53%
- Paid Ads: 15%
- Organic Social content: 5%
- Other(direct traffic, backlinks, referrals): 27%
Over 44% of revenue comes from people who found you through a search engine. This is why it’s crucial that you are always trying to improve your website’s visibility on search engines.
💡What’s the Difference between Organic and Direct Traffic?
Organic Traffic consists of users that found your website by using a search engine. There are no paid ads involved and can only be earned through content marketing.
Direct Traffic comes from users typing your website directly into the address bar. These visitors already know your site, from either prior interaction, word of mouth, or other reasons.
Understanding where your traffic comes from gives you some key information that should help you shape your marketing strategy. On the other hand organic indicates the overall effectiveness of your digital marketing efforts and direct traffic reflects brand awareness and loyalty.
Analyzing each allows you to identify where you can improve and how you can target content to the different user experiences.
Benefits of Organic Traffic
Driving more traffic to your website should be one of your main priorities. Remember, more traffic leads to more conversions (aka your number one goal). Here are some of the main benefits of driving organic traffic to your site:
- Higher Quality Leads: Organic traffic typically consists of people who are in need of your specific products or services making them more likely to convert.
- Establishes Authority: When people come across your website as one of the top results of their search, you immediately appear as credible and a leader in your industry.
- Cost-effective: There is no paid advertising involved. Organic traffic is driven by your content marketing efforts and can be optimized to attract visitors without cost.
- Increased Conversion Rates: Because people come across your website already thinking and actively seeking what you offer, they are more likely to convert.
- Sustainable: As you continue to post and optimize content, you’ll maintain a steady stream of visitors. If you stay consistent you’ll build a loyal audience that supports your business growth.
Strategies that Drive Organic Traffic to Your Website
Alright, so we’ve established that organic traffic is pretty important. The question that remains is “‘how exactly do you get more of it?’’
There are a few key things you can incorporate into your marketing strategy that will lead to an increase in organic traffic:
1. Post and Optimize Content:
The foundation of successfully driving organic traffic is to create content. This means posting high quality content such as blog posts, podcasts, social media, email campaigns, lead magnet funnels and other forms of content that resonate with your target audience. Focus on solving specific problems and pain points to establish yourself as a trusted authority.
2. Implement SEO Best Practices
SEO (Search engine optimization) refers to optimizing your content for search engines. Using relevant keywords, structuring your content for readability, ensuring fast load times, and other tasks ensure a smooth user experience. They also appeal to Google Crawlers, communicating to the search engine that your site is credible and functional.
Never heard of Google Crawlers before? Here’s a video that goes more into what they are and how they affect your website’s visibility.
3. Fix Website Technical Issues:
Make sure to regularly audit your website for technical issues that hinder performance such as broken links, slow loading times, or poor mobile optimization. All of these factors affect your users experience, and influence if they engage with your site or not.
Your Goal is Increasing Conversions
All of your efforts towards building your digital presence should stay focused on one thing- increasing conversions. You want your audience to be moving towards taking action, but in order to do that you first need an audience. The more people you can get to your site, the more you can get to stay and eventually convert to customers.
Implementing the strategies we talked about will not only help you appeal to search engines, but it’s a way to continually assess and improve how you’re engaging with your audience. Your content is your chance to position your value as a brand and build trust. Use this opportunity to show them why you’re the best choice!
Mintun Media specializes in building out target personas and creating content that resonates towards them. If you’re having trouble defining, reaching, or engaging with your audience, reach out to us! We’ll take a look at your brand and provide suggestions on how you can improve your digital presence and drive more organic traffic.