Imagine spending months creating a children’s play, only to show up opening night to an audience expecting a heavy metal concert. If you aren’t careful about what you communicate, you’ll have trouble attracting your ideal customers. Understanding how to do market research is the first step to connecting with your audience and maximizing the impact of your marketing. Reaching the

Proven strategies to increase sign-ups, retention, and revenue using tools, trends, and underutilized marketing methods. Membership sites operate in a unique space, relying on two critical metrics for growth: conversion rate and customer lifetime value. These two factors work hand-in-hand with CRO Marketing to drive revenue and guarantee long-term growth. The process of improving your website or marketing funnel to

Learning how to price products properly can be a pivotal moment for your business and not necessarily for the reasons you think! Before you dive into the numbers, it’s important to understand that people aren’t buying your products and services solely based on how much it costs. In fact, almost 70% of consumers admit that they actually make purchases based

What is a CRM? A Customer Relationship Management (CRM) system goes beyond email marketing and is the backbone of your business operations. The best CRM organizes customer data, automates key processes, and helps you manage sales pipelines efficiently. Many small businesses make the mistake of thinking a CRM is only for sending emails or tracking contacts. But the best CRMs

Are you trying to increase the conversion rate of your sales page but don’t know where to begin? Let us tell you about the two biggest factors of a successful sales page: website structure and powerful copy.When visitors land on your page, the goal is to seamlessly guide them toward making a purchase. Think of your website’s structure as freeway

Remote work has transformed the way businesses operate, presenting both opportunities and challenges. For our team, our journey with remote work has been a blend of growth, adaptation, and reflection. While we’ve celebrated significant successes with this model, we’ve also learned to acknowledge the blockers and trade-offs of not being physically together as a team. If remote work is becoming

Discover Why the Words on Your Website Might Be Hurting Your Profits (and what to do about it) What if you could increase your business’s revenue by 30% just by utilizing a conversion copywriter? It’s a simple technique that 44% of businesses use. More than HALF of businesses are missing out on this easy revenue. It all comes down to

Email marketing is an incredibly powerful tool for connecting with potential customers, current clients, and all other individuals engaged with your company. It’s accessible, easy-to-use (for you and your audience) and offers valuable insights to your audience’s behavior. As effective as this form of communication is, the truth is that it’s only valuable if the recipient not only opens the

Have you ever landed on a website and immediately felt captivated? The imagery was impressive, the copy personable, and somehow the overall design just seemed to pull you in and catch your attention. Websites such as these feel polished, balanced, and somehow just right. That’s the magic of a well-chosen color palette and why it’s essential that you understand how

Portland, OR has long been celebrated for its vibrant small business community, but recent economic challenges have taken their toll. From population decline and rising costs to reputational concerns, many local businesses are struggling to stay afloat. While some issues like housing affordability and safety are beyond the control of small business owners, there are still ways to adapt. By