Tell me if this is you: You keep coming up with killer campaign ideas that keep slipping through the cracks. The business is doing well but you still feel like there’s a huge audience you’re missing out on. You’ve set ambitious goals but no matter what you do you just can’t seem to meet them. Does this sound familiar? It might be time to consider a full service marketing agency.
What is a Full Service Marketing Agency?
A full service marketing agency offers both digital marketing and web development services – giving you everything you need to build your brand online and establish a digital footprint in one place.
Here’s why I typically hear clients love this: Instead of having to juggle multiple agencies to meet the needs of your business you can hire one full service agency to do it all.
Your relationship with your customers is built on the seamless, consistent experience they have with your company both online and offline. When everything is working together (both development and marketing services) it creates a smooth experience for your customer that will make them want to keep coming back.
Having the development and marketing teams constantly communicating about projects and initiatives streamlines the process and makes everything So. Much. Simpler.
Seriously, we just want to make everyone’s life easier and help you crush your goals.
Let’s get into more of the specifics. Here’s what each of these services entail:
Digital Marketing Services
- Buyer Persona Profile
- Website Copywriting
- Conversion Rate Optimization (the holy grail)
- Search Engine Optimization
- Lead Magnet Creative
- Email Marketing
Development Services
- Website upgrades
- UX/UI design
- Customer website functionality
- Plugin Support
- App Development
- Shared and Dedicated Hosting
When a company offers both digital marketing and development, the synergy that happens is incredible. Sounds cheesy but I watch this happen every day. Seriously, growing our two teams at Mintun Media has shown me how smooth everything can flow when you have the support in both areas working side by side to get things done.
Read More About Digital Marketing Support
Read More About Web Development Services
Benefits of Hiring a Full Service Marketing Agency
Okay, so maybe you read over the above list and still questioning if hiring a full service agency is actually a good investment for your business. Let me break it down further and go through some of the main benefits:
- Saves Money: Part of your job is to find what is most cost effective, right? Get this, when you consolidate your marketing and development needs/efforts with one agency, you eliminate inefficiencies and extra costs associated with having to deal with multiple vendors.
- Performance Driven: I love a lot of things about business, but one of my absolute favorite things is taking what you have and pushing it to greater limits. The foundation of that is going to be all your data. A full service marketing agency knows how to analyze data and make recommendations on where/how you can improve.
- Streamlined Communication: Don’t waste time having to send things back and forth. Having one team that keeps continual communication throughout projects keeps things moving forward and in the right direction.
- Expert Advice: If there’s one thing I’ve learned in my career it’s that the digital world is constantly growing and changing. To make sure your business keeps up, find access to the right resources and the right people. My business would not be what it is today without lots of hard work and even more guidance.
- Unified Approach: You want your business to work like a well oiled machine. And honestly, every aspect of your business is connected and works together to achieve your mission. When you use multiple agencies, some of these parts tend to disconnect – resulting in misaligned initiatives, inconsistent messaging, and missed opportunities.
- The list continues… : Really a full service agency gives you everything you need to succeed and stand out in your market. With how saturated today’s economy is, that can be really hard! Marketing and development support will help set your business up for long-term success.
Don’t Settle, Find the Right Full Service Agency for You!
This is super important.
And will be so worth it in the long run!
Because let’s be real, you don’t want to hire an agency that makes all these promises yet fails to deliver. It just leaves everyone frustrated about wasted time and money. So, the solution is to take the time to make sure the agency you choose truly meets your needs and will do whatever it takes to deliver on promises.
Here is my suggested process:
Define your Company Goals, Budget, and Unique Needs
Look at how far you’ve come and envision where you want to go. After you’ve got that established, identify everything you need to get there.
Success is built on a solid foundation. Knowing where you want to go shows you where to start and outlines the steps you need to take. This means you won’t just be wandering around in the dark. Know exactly what you need so you know exactly what to look for.
Research what services the agency offers
This builds off that last point – you don’t want to hire an agency that doesn’t do what you need it to. It sounds simple, but you’d be surprised at how often businesses skip this step and end up with an agency that doesn’t actually provide what they need.
Do they specialize in the dev work you need done? Can they handle your SEO and content strategy or will they have to outsource it? The best agencies will be transparent and clear about what they can do, identify if they have what you need, and then work with you to move forward together.
Don’t assume- ask, clarify, and make sure you’re covered. You can find more tips on hiring the right agency here.
Analyze Online Presence and Reviews
Take your time and look over a company’s online portfolio. Check out their website, social media, and any other references online about them to see what kind of work they produce. Of course, you’re not gonna want to stop there.
Reviews are key! Look through google, on their website, and any other reviews you can find. Pay attention to any trends you notice and you’ll start to get insight into what it’s like to work with them.
Make a Decision
Alright so you’ve done your homework. Now what? Decision time. Consider things like: do they handle work in-house or do they outsource? How are the reviews? Do they have the services you need? Do you feel that they’re a good fit for your company?
At the end of the day, this is a big step for your company. Don’t feel like you have to make it overnight! If you need dev and marketing support it will be super beneficial for your business to find that support from the right agency for you.
Emphasize your vision, speak to your personas, and maximize functionality!
Most full service agencies do everything from SEO to app development to support your business. The right full service marketing agency is going to listen closely to who you are, build a personalized strategy, and support you fully on both the marketing and development side.
Here at Mintun Media, one of our core values is that we are inspirational. Why? Because we understand that building a business is so much more than just making money. It’s building your character, a future for your family, and jobs for people who you truly appreciate.
We know it’s personal, which is why we take every step to create a personalized plan for your business. Reach out and we’ll sit down with you, for free, to talk through your business and find what will take your business to the level you want it to be (and further!).
