Businesses pour millions of dollars into paid ads through their ads agency. Yet, upwards of 50% of digital ad spend is wasted due to poor targeting, bad keywords, and unoptimized accounts (Forrester). What if HALF your ad spend is disappearing because of avoidable mistakes your ads agency is making? Today, we’ll expose the biggest mistakes ad agencies make, how they’re

Everybody has felt that slight hesitation before making a purchase. You start to wonder, “Is this product actually worth it?”, “Will it actually solve my problems?”, “How can I trust this is the right decision?” You’ve gone through this before and your potential customers are facing the same thing. The powerful (and free) tool you have to help them past

Imagine spending months creating a children’s play, only to show up opening night to an audience expecting a heavy metal concert. If you aren’t careful about what you communicate, you’ll have trouble attracting your ideal customers. Understanding how to do market research is the first step to connecting with your audience and maximizing the impact of your marketing. Reaching the

Learning how to price products properly can be a pivotal moment for your business and not necessarily for the reasons you think! Before you dive into the numbers, it’s important to understand that people aren’t buying your products and services solely based on how much it costs. In fact, almost 70% of consumers admit that they actually make purchases based

What is a CRM? A Customer Relationship Management (CRM) system goes beyond email marketing and is the backbone of your business operations. The best CRM organizes customer data, automates key processes, and helps you manage sales pipelines efficiently. Many small businesses make the mistake of thinking a CRM is only for sending emails or tracking contacts. But the best CRMs

Remote work has transformed the way businesses operate, presenting both opportunities and challenges. For our team, our journey with remote work has been a blend of growth, adaptation, and reflection. While we’ve celebrated significant successes with this model, we’ve also learned to acknowledge the blockers and trade-offs of not being physically together as a team. If remote work is becoming

Discover Why the Words on Your Website Might Be Hurting Your Profits (and what to do about it) What if you could increase your business’s revenue by 30% just by utilizing a conversion copywriter? It’s a simple technique that 44% of businesses use. More than HALF of businesses are missing out on this easy revenue. It all comes down to

Portland, OR has long been celebrated for its vibrant small business community, but recent economic challenges have taken their toll. From population decline and rising costs to reputational concerns, many local businesses are struggling to stay afloat. While some issues like housing affordability and safety are beyond the control of small business owners, there are still ways to adapt. By

The truth about today’s digital landscape is the more visitors you attract to your website the more opportunities you have. That being said, not all traffic is created equal. Today we’re discussing the powerhouse of long-term, sustainable growth online- organic traffic. Whether you’re just getting started in marketing your business online or just looking to refine your approach, this overview

One of the most frustrating things in business can be experiencing a growth plateau. After a while, it can start to feel like you’re putting in the same amount of work yet your business isn’t moving forward. How do you move past this? There are 6 key areas we recommend prioritizing as part of your business growth strategy that can