Even successful businesses fall into obscurity, every… Single…. Day. This is why omnipresence as a growth strategy is so vital in today’s world. You might have a great product, loyal customers, and years of experience. But if you’re not showing up where your audience is hanging out, you’re losing visibility every day. That’s where omnipotence comes in. And no, it’s

So, you’ve set your business up on WordPress. GREAT! It’s live, it’s running, and up until this point customers have been able to use it seamlessly. But now, as your business and site has grown, things have started to change. Maybe it’s slower loading times, bugs consistently popping up, or a booking flow that doesn’t work the way it used

If you want your company to be a recognized leader in your industry, brand consistency isn’t optional, it’s foundational. This is especially important for businesses that have multiple locations. If you want to position your brand as luxury or premium, then you need to make sure your business shows up the same at every single touchpoint with your customers. No

You can invest in the perfect logo, beautiful imagery, and expert designed storefronts. But if your online booking or checkout experience feels clunky or confusing, your brand’s premium feel starts to falter fast. Even worse, you risk losing thousands of dollars in revenue. This is why knowing the difference between UI vs UX is so important, so you can design

We need to address an uncomfortable reality: literacy in America is declining, and as business owners, are contributing to the problem. I’ll be the first to admit it, my own team has been told to reduce the reading level of our marketing content to an 8th grade standard. Sometimes even 6th. If you’re in marketing, you’ve likely heard the same

Most businesses think they know exactly who they’re up against. But in reality, your competitors might not be who you think they are. You might say, “We sell supplements, so our competitors are other supplement brands.” In 2025, the landscape of competition is broader (and blurrier) than ever. It’s no longer just competing with similar products. You’re competing with DIY

Businesses pour millions of dollars into paid ads through their ads agency. Yet, upwards of 50% of digital ad spend is wasted due to poor targeting, bad keywords, and unoptimized accounts (Forrester). What if HALF your ad spend is disappearing because of avoidable mistakes your ads agency is making? Today, we’ll expose the biggest mistakes ad agencies make, how they’re

Everybody has felt that slight hesitation before making a purchase. You start to wonder, “Is this product actually worth it?”, “Will it actually solve my problems?”, “How can I trust this is the right decision?” You’ve gone through this before and your potential customers are facing the same thing. The powerful (and free) tool you have to help them past

Imagine spending months creating a children’s play, only to show up opening night to an audience expecting a heavy metal concert. If you aren’t careful about what you communicate, you’ll have trouble attracting your ideal customers. Understanding how to do market research is the first step to connecting with your audience and maximizing the impact of your marketing. Reaching the

Learning how to price products properly can be a pivotal moment for your business and not necessarily for the reasons you think! Before you dive into the numbers, it’s important to understand that people aren’t buying your products and services solely based on how much it costs. In fact, almost 70% of consumers admit that they actually make purchases based