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A place to view all the most relevant technology and web development articles to help you scale your business.

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    Featured image for “Blog Post Format Tips to Boost Readability and Engagement”
    02/13/25

    Blog Post Format Tips to Boost Readability and Engagement

    Having a blog on your company website is an excellent strategy for driving more organic traffic and building a long-term relationship with your audience. However, in order to achieve these goals, you need to make sure you’re using your blog post format to make the article appeal to your audience. You may be wondering, “isn’t the content within the blog
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    Featured image for “How to Price Products Using the Value vs Cost Formula”
    01/30/25

    How to Price Products Using the Value vs Cost Formula

    Learning how to price products properly can be a pivotal moment for your business and not necessarily for the reasons you think! Before you dive into the numbers, it’s important to understand that people aren’t buying your products and services solely based on how much it costs. In fact, almost 70% of consumers admit that they actually make purchases based
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    Featured image for “Website Structure 101: How to Write the Perfect Sales Page”
    01/16/25

    Website Structure 101: How to Write the Perfect Sales Page

    Are you trying to increase the conversion rate of your sales page but don’t know where to begin? Let us tell you about the two biggest factors of a successful sales page: website structure and powerful copy.When visitors land on your page, the goal is to seamlessly guide them toward making a purchase. Think of your website’s structure as freeway
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    Featured image for “A Conversion Copywriter is the Shortcut to Business Growth”
    12/13/24

    A Conversion Copywriter is the Shortcut to Business Growth

    Discover Why the Words on Your Website Might Be Hurting Your Profits (and what to do about it) What if you could increase your business’s revenue by 30% just by utilizing a conversion copywriter? It’s a simple technique that 44% of businesses use. More than HALF of businesses are missing out on this easy revenue. It all comes down to
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    Featured image for “7 Tips on Creating Compelling Email Subject Lines”
    09/05/24

    7 Tips on Creating Compelling Email Subject Lines

    Email subject lines are like the display case of your store – they make a HUGE impact on your customers decision on whether to engage with what you’re offering. Just like a well-designed display attracts shoppers, compelling subject lines draw readers in and set you up for further engagement and conversions. According to Forbes 2024 Email Marketing Report, 61% of
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    Featured image for “Member Loyalty Mastery for Retention and Engagement”
    12/05/23

    Member Loyalty Mastery for Retention and Engagement

    Explore key strategies for mastering member loyalty, from personalized renewal journeys to fostering long-term engagement and member satisfaction.
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    Featured image for “The Art of Storytelling in Holiday Email Marketing”
    10/25/23

    The Art of Storytelling in Holiday Email Marketing

    Creating Emotional Connections with Your Audience The holiday season is a time of warmth, joy, and togetherness. Your brand has a unique opportunity to infuse these sentiments into your email marketing campaigns and forge a stronger bond with your subscribers. How can you achieve this? The answer lies in the art of storytelling. Why Storytelling Matters Stories have a remarkable
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    Featured image for “Landing Pages are Essential for Conversion”
    06/02/23

    Landing Pages are Essential for Conversion

    When it comes to online marketing, landing pages are one of the most crucial elements for conversion. A landing page is a standalone web page that is designed with a single purpose in mind – to persuade visitors to take a specific action, such as making a purchase or filling out a form. Today, we’ll explore why landing pages are
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    Featured image for “How to Create a Social Media Strategy That Actually Works”
    01/09/23

    How to Create a Social Media Strategy That Actually Works

    Are you ready to take your social media game to the next level in 2023? Social media is evolving rapidly, and staying ahead of the curve is crucial for success. In this blog, I’ll explore trends and strategies to help you create an impactful social strategy for 2023. Introduction to Social Media Strategy for 2023 The way that consumers interact
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