Lead gen in eCommerce has turned into a lazy loop. It starts with the same tired play, a pop-up offering 10–20% off if you hand over your email. If you’re like most eCom brands, you’ve either tested this tactic or you’re still using it. But here’s the thing, this kind of “bribe-based” lead gen doesn’t build long-term trust. It builds

The holiday season comes faster every year which is why, even though it’s still months away, you should be planning your black friday marketing strategy.  In 2024, Black Friday sales set a new record. Globally, consumers spent almost $75 billion dollars worldwide.  That’s a lot of revenue on the table. The brands who get the biggest piece of that are

If you want your company to be a recognized leader in your industry, brand consistency isn’t optional, it’s foundational. This is especially important for businesses that have multiple locations. If you want to position your brand as luxury or premium, then you need to make sure your business shows up the same at every single touchpoint with your customers. No

What is marketing? Is it posting your product on a billboard? Going door to door handing out samples? Making videos for TikTok? Is it simply just branding, or could it be something much bigger? Honestly, it’s all of the above. If you’ve ever felt confused about what marketing actually is, you’re not alone. With so many ways to promote a

We need to address an uncomfortable reality: literacy in America is declining, and as business owners, are contributing to the problem. I’ll be the first to admit it, my own team has been told to reduce the reading level of our marketing content to an 8th grade standard. Sometimes even 6th. If you’re in marketing, you’ve likely heard the same

Of all the pages on your website, your sales page is hands-down going to be your MVP. Sure, your home page, product pages, landing pages all play important roles. But none of them are as focused or strategic as a sales page. Think of it like this: A sales page is your dream 24/7 salesperson. One that never sleeps, never

You launched a new sales page a month ago but you aren’t getting the results you’d hoped for. Ideally your team suggests changes to the copy, new images, or simplify your forms. The issue is which one to go with and how will you know what changes made a difference? The simple answer: Split Testing. The in depth answer: Split

You’d be surprised how many business owners we’ve talked with that don’t know what a buyer persona is. Honestly, it’s understandable. There are so many terms like “target customer”, “ideal customer”, “customer profile”, “marketing audience”, “target market” floating around that it’s easy to see why people use them interchangeably with “buyer personas”. The truth is while all of these words

Imagine having the ability to personally connect with promising sales leads while simultaneously cross-selling products to existing customers while ALSO promoting new offers to your audience (all without having to lift a finger!) This type of productivity sounds like a dream but we promise it’s possible! This is the power of implementing 2025 email marketing best practices. Despite the rise

Everybody has felt that slight hesitation before making a purchase. You start to wonder, “Is this product actually worth it?”, “Will it actually solve my problems?”, “How can I trust this is the right decision?” You’ve gone through this before and your potential customers are facing the same thing. The powerful (and free) tool you have to help them past