Email subject lines are like the display case of your store – they make a HUGE impact on your customers decision on whether to engage with what you’re offering. Just like a well-designed display attracts shoppers, compelling subject lines draw readers in and set you up for further engagement and conversions. According to Forbes 2024 Email Marketing Report, 61% of

You’re 4 weeks into writing a brand new sales campaign for your new product coming out. You’re working with a great team that has strategized your campaign, planned out your email marketing strategies, written a lot of the content and now you’re only 3 weeks away from launch.  Then it hits you and it hits you hard. I HAVE to

Discover how to reduce subscriber churn and boost member retention during the holiday season with effective strategies. From personalized engagement to special incentives, learn the secrets to minimizing subscription cancellations, keeping subscribers engaged and satisfied.

Let’s be real, the holiday season is already here. Retail stores are putting out Christmas decorations on the first day of fall… If you haven’t started holiday preparations for your business, now is the time. In fact it’s the most crucial time for your business to connect with customers and boost sales. Yet amongst all the holiday commotion the state

Trying to understand how to move email from promotions to primary? Do you want to ensure your important messages reach your subscribers during the holiday season? The answer is YES, yes you do! And you’re not alone. Many membership based businesses face the challenge of their emails being sidelined into the Promotions tab, where they might go unnoticed. But fear

The holiday season is a golden opportunity for businesses to connect with their audience, boost sales, and spread a little festive cheer. One of the most powerful tools in your holiday marketing toolkit is email. When harnessed effectively, holiday email marketing can drive engagement and revenue like no other channel.  However, threading the needle between engaging content and an inbox

No one likes a high bounce rate. It’s the digital equivalent of getting ghosted after a first date. You spend all this time and effort crafting the perfect blog post, and then someone comes along and reads just the first sentence before bouncing away forever. So how do you decrease your bounce rate and keep people engaged? Here are a