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A place to view all the most relevant technology and web development articles to help you scale your business.

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    Featured image for “How Split Testing Drives Higher ROI”
    04/10/25

    How Split Testing Drives Higher ROI

    You launched a new sales page a month ago but you aren’t getting the results you’d hoped for. Ideally your team suggests changes to the copy, new images, or simplify your forms. The issue is which one to go with and how will you know what changes made a difference? The simple answer: Split Testing. The in depth answer: Split
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    Featured image for “Using CRO Marketing to Increase Customer Lifetime Value”
    02/03/25

    Using CRO Marketing to Increase Customer Lifetime Value

    Proven strategies to increase sign-ups, retention, and revenue using tools, trends, and underutilized marketing methods. Membership sites operate in a unique space, relying on two critical metrics for growth: conversion rate and customer lifetime value. These two factors work hand-in-hand with CRO Marketing to drive revenue and guarantee long-term growth. The process of improving your website or marketing funnel to
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    Featured image for “Website Structure 101: How to Write the Perfect Sales Page”
    01/16/25

    Website Structure 101: How to Write the Perfect Sales Page

    Are you trying to increase the conversion rate of your sales page but don’t know where to begin? Let us tell you about the two biggest factors of a successful sales page: website structure and powerful copy.When visitors land on your page, the goal is to seamlessly guide them toward making a purchase. Think of your website’s structure as freeway
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    Featured image for “Use a Digital Marketing Funnel to Boost Conversion”
    10/17/24

    Use a Digital Marketing Funnel to Boost Conversion

    In today’s fast-paced digital world, businesses have to constantly be implementing initiatives to reach their target audience and drive more people to their brand. With so many competitors on the market, grabbing and keeping attention is only going to become harder. A crucial tool you need to organize and streamline these efforts is a digital marketing funnel.  We dive into
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    Featured image for “Don’t Skip Steps: The Benefits of Fully Developed Email Marketing Campaigns”
    07/18/24

    Don’t Skip Steps: The Benefits of Fully Developed Email Marketing Campaigns

    You’re 4 weeks into writing a brand new sales campaign for your new product coming out. You’re working with a great team that has strategized your campaign, planned out your email marketing strategies, written a lot of the content and now you’re only 3 weeks away from launch.  Then it hits you and it hits you hard. I HAVE to
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    Featured image for “The Digital Marketing Agency Secret You Can Implement Today”
    05/28/24

    The Digital Marketing Agency Secret You Can Implement Today

    Discover the digital marketing agency secret to accelerate campaigns, pivot effectively, and drive growth fast with iterative strategies.
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