How LakeScape Built the Systems to Scale a High-Ticket Service Business Without Slowing Down
LakeScape partnered with Mintun to unify marketing, sales, and operations into a single growth engine… enabling faster lead response, clearer pipeline visibility, and the stability needed to scale an eight-figure service business toward regional expansion.
"Mintun doesn't operate like a typical vendor. They act as a true partner in our business, and that has made a meaningful difference across our entire operation."
David McGirt - Owner
100% of inbound leads attributed to a known channel
Consistent lead response and follow-up, even during long proposal cycles
Full pipeline visibility across marketing and sales
Foundation built to support a $10M+ service business scaling toward $20M
Partnership Overview
High-Ticket Service Business Outdoor LivingDepartments
- Leadership
- Sales
- Marketing
- Operations
Platforms
- Brand repositioning and rebrand strategy
- Website and messaging rebuilt around ideal customers
- Marketing and sales systems unified into a single operating layer
- Attribution, dashboards, and pipeline visibility for leadership
- Ongoing campaign strategy, execution, and lifecycle enablement
Duration
2 years, 8 months and ongoing...
LakeScape was created to support growth beyond the legacy footprint of Lake Martin Dock Company, expanding into a broader outdoor living brand capable of serving new regions and higher-value projects.
Mintun partnered closely with LakeScape's leadership to move beyond disconnected vendors and one-off initiatives, building a cohesive system that allowed sales, marketing, and operations to work together. The partnership focuses on enabling speed, clarity, and repeatability across the business… while laying the groundwork for continued regional expansion.
Prior to the partnership, growth relied on a collection of disconnected tools, vendors, and manual processes that made it difficult to move quickly or see the full picture. As initiatives increased, so did complexity, creating friction across sales, marketing, and operations.
By unifying these functions into a single operating layer, the business gained the stability needed to support higher-value projects and prepare for expansion… without adding unnecessary overhead or internal strain.
Growth wasn't the issue. Velocity was.
LakeScape was already operating as a substantial, eight-figure service business, managing high-ticket projects ranging from $5k to well over $100k. Demand was strong, but the systems underneath the business couldn't keep pace.
Leads were coming in, yet response times depended on how busy the team already was. Long proposal cycles meant high-intent prospects could sit untouched. Marketing activity existed, but it wasn't cleanly connected to sales outcomes, making it difficult to understand what was actually driving revenue.
Behind the scenes, everything felt fragmented… multiple tools, multiple vendors, and an outdated website that no longer reflected the caliber of the work. David wanted to move faster, test ideas, and expand beyond the company's legacy footprint, but instead felt constrained by systems that slowed the team down.
What LakeScape needed wasn't more leads or clever promotions.
They needed stability first… and a foundation strong enough to support real speed.
How the System Was Built
- Unified marketing and sales operations into a single growth engine
- Systematized lead response and follow-up across long proposal cycles
- Introduced full attribution and pipeline visibility for leadership
- Aligned marketing efforts directly to sales outcomes
- Rebranded the business for expansion beyond its legacy market
- Built a scalable foundation for new services and recurring revenue
The goal wasn't to generate more leads. It was to remove the friction slowing the business down.
Mintun partnered with LakeScape to replace fragmented vendors and disconnected systems with a unified operating layer that allowed sales, marketing, and leadership to move together. The focus was on speed, clarity, and consistency… not volume.
Lead response and follow-up were systematized so every inquiry was acknowledged and nurtured, even during multi-week proposal phases common in high-ticket service work. Prospects no longer went cold simply because the team was busy… communication continued automatically and intentionally.
Marketing and sales operations were brought into alignment through centralized attribution, dashboards, and pipeline visibility. Leadership gained a clear understanding of where revenue originated, how long deals took to close, and what activity levels translated into growth… enabling confident goal-setting and accountability.
At the foundation, LakeScape was rebranded from a legacy dock builder into an expansion-ready outdoor living brand. The website, messaging, and systems were rebuilt around ideal customers and future markets, creating a platform capable of supporting new services, recurring revenue, and regional growth without rebuilding from scratch.
Key Outcomes
- Every lead is responded to and followed up consistently
- Long proposal cycles no longer result in lost momentum
- 100% of inbound leads attributed to a known channel
- Full pipeline visibility across marketing and sales
- Email-driven deal nurturing introduced for the first time
- Foundation built to support a $10M+ service business scaling toward $20M
Results That Matter
Once LakeScape's systems were unified, growth stopped feeling fragile.
Sales teams no longer relied on memory or manual effort to keep deals moving. Every lead was acknowledged, tracked, and nurtured automatically… even during multi-week proposal windows common in high-ticket service work.
For the first time, leadership gained clear visibility into where revenue was coming from, how long deals took to close, and what activity actually produced sales. That clarity replaced guesswork with confident goal-setting, accountability, and forward planning.
With repeatable campaign systems, lifecycle email, and new recurring revenue models in place, LakeScape stabilized growth while gaining the flexibility to launch new initiatives quickly… without overwhelming the internal team.
The result wasn't just more activity.
It was a sales and marketing engine capable of supporting a substantial, eight-figure service business preparing to expand into new regions.
"We've been working with Mintun Media for over a year now, and they have consistently delivered everything they promised and often even more. Their team is reliable, professional, and truly understands how to drive results.
It's rare to find a marketing agency that combines great communication with real performance, but Mintun Media does exactly that. They've played a huge role in helping our new business grow, and I couldn't be happier with the partnership.
Highly recommend to anyone looking for a marketing agency that actually follows through and cares about your success."
What's Next
LakeScape continues to partner with Mintun as the business prepares for its next phase of growth.
The focus moving forward includes supporting regional expansion, introducing new service offerings, and continuing to refine the systems that allow sales, marketing, and leadership to move faster without sacrificing quality. As new initiatives are launched, Mintun remains embedded as a strategic partner… ensuring stability, visibility, and execution keep pace with the company's ambition.
This isn't a completed project. It's an ongoing partnership built to support a high-ticket service business as it scales.